Political
We pride ourselves on helping our clients run the most efficient and targeted campaigns, or micro-campaigns, within the budget they have to spend. Our solution is a better way for political campaigns to reach people. We can help you build as expansive a program as you would like. We can also provide a la carte delivery services for as little as $2,000 per order to supplement your existing marketing activities.
The tools available to political campaigns are evolving quickly, and what worked in the past is not necessarily going to work today. Voters are overwhelmed with information and tend to tune out mass-marketed, impersonal political messaging. Meanwhile, Big Tech continues to limit political marketing and has restricted the targeting capabilities that made those platforms valuable.
We don’t provide creative services, tell you what to say or who to target. Instead, we focus on helping you more effectively and meaningfully engage voters through our superior delivery platform. We help you get more for your money!
Suite of Services
A Superior Delivery Platform
We value the importance of having a superior platform for delivering multi-channel marketing to the households on your list. Our proprietary solution combines Direct Mail + Digital and ensures that your content is:
- Delivered timely and accurately
- Only directed to those on your list
Once you have secured a mailing list, often through the publicly available voter file, our platform eliminates the waste when it comes to marketing to those individuals. Our solution – proven to increase responses – allows for digital ad delivery to the same addresses as those on your print mailing lists. Unlike radius-based methods, we can target a list of addresses with surgical accuracy across whatever websites your voters are on – not just Facebook or Google. We work with our clients to build a custom cadence of marketing touches, including digital banner ads, pre-roll video, OTT commercials, and highly personalized direct mail. Our team helps you analyze the data and then make adjustments in real time to improve response rates and generate meaningful outcomes.
Enhance with Digital Ads
Political committees must contend with postage increases, higher production costs, and ever-present challenges of post office consistency. Aparagon can help you stay one step ahead of the competition.
Our solution enables digital ad delivery to the same addresses as those on your print mailing lists. Unlike radius-based and other traditional delivery methods, we can target a list of addresses with surgical accuracy, timed to support your direct mail programs with precision and speed.
Digital ad orders can begin serving within hours, and unlike the post office, are delivered on Sundays and holidays.
You will be able to customize start and stop dates, update how much is spent on each order, and swap out creative as needed.
The Power of Direct Mail + Digital
Two of the most useful tactics for political campaigns are direct mail and digital ads. Direct mail has long been a staple marketing tool in the world of politics because campaigns can use the publicly available voter file to obtain the names and addresses of likely voters. In recent elections, digital advertising has become a required part of reaching voters.
Aparagon can help you develop a program that provides Direct Mail + Digital targeted to the voters you must reach. Furthermore, we can help you optimize your print budget so the savings you generate in print and postage can help pay for your digital ads. Our integration with one of the East Coast’s largest producers of direct mail, Creative Print Group, guarantees our clients access to paper.
Our team does not write copy or design your marketing pieces, but we can introduce you to professional graphic designers to help prepare the artwork. Once you have content ready for production, our team facilitates the delivery of those items to the households on your marketing list.
What is Pre-Roll Video?
Pre-roll video ads can be up to 6 seconds, 15 seconds, 30 seconds, or 60 seconds long. These videos will play automatically before a featured video, such as the ones you see on YouTube, on both mobile and desktop. They are highly effective, and studies show that viewers who watch even just one second of pre-roll demonstrate an increase in ad recall and brand awareness.
Creating a pre-roll video is simple and easy – contact us for information on how to get started. Here is an example of the same pre-roll video in three different lengths, which increases your delivery opportunities
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